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Digital Transformation has impacted many industries, but one of the most impacted was banking, and that becomes quite understandable when we realize that a Bank’s true core business is nothing but information transaction.
Nowadays, to bank a billion, banks are making tremendous advances in becoming more intuitive and personal. Design principles, advanced analytics and customer engagement research methodologies are being applied to the latest technologies to generate the best experiences. Banking regulators and governments are working to improve accessibility by accepting digital technologies as change agents, and that will change banking, as we know it. Maybe, within the next five years or so, the world will see many financial brands among the most lovable brand experiences.
In this webinar, we will explore further the conjunction of such disruptive digital technologies and market strategies that will redefine banking in 2017 and how CIOs, CTOs, CDOs and other technology professional can prepare and plan for that inevitable wave of digital change.
Marco Antonio Cavallo